Well, fancy seeing you here!
So let’s catch you up from the last round of things. My time at Amino, right? I was plunged excitingly right into the heat of things from the get go, improving, updating and enhancing our little fandom-centric slice of the online communities sphere.
The next level-ups here were primarily centered around a live content calendar, events planning, and campaign based activations with vetted and formidable content creators targeting the Anime vertical’s audience. After a fair bit of lead/data migration and proposal drafting as well as the guidance of my seniors on the job, I was able to become a primary reference point and driving voice for every arm of this new vertical’s direction and activity.
These are some of the awesome projects I got to lay my hands on!
Working with 16 veteran content creators, I worked to commission, edit, and schedule for each micro-influencer a high frequency cadence of content production for 2+ videos a week, moderating for timely and responsive content against the shifting tides and interests of our audience. Truly my first insight into large scale brand interaction, I also contracted 25 live events and voice chats for a two million member community.
I got to manifest incoming events and cultural phenomenon into a daily updating and constantly evolving modular events calendar which served as an indispensable resource and template for my team, scouting out every new release and event to ensure that I could make a fast paced and niche world more accessible to my teammates.
This was my first opportunity to run the ship so to speak at Creative Strategy and Brand Marketing. I served as a liaison between the design and marketing teams to provide guidance and specification for the visual branding for a newly created Anime vertical launch, yielding print giveaways, business cards, design assets, and video templates that were well received by the community at large!
Some of the most lasting effects I left were the necessity for timely and relevant stories, as well as acting to implement a more engaging push strategy that boosted clickthrough significantly. In my first attempts at pushing to 10M users, I increased the push open rate by 200% through more genuine and natural copy.
I ideated, launched, and managed a campaign to turn the offline Anime NYC convention experience into a weekend-long series of in-app activations, including a schedule of live chats, community events, bespoke content, and live coverage of a visit to a major anime convention in NYC. Over this period of time we pulled in 30K new users, an increase of 600%! This was an extremely awesome experience at planning and managing a full marketing campaign.
When a bug arose for a creator set to do a live voice event on app, I got to make my break into communities/panel moderation! With an audience of 400, I hosted and moderated a post convention recap chat that spun off into 5-6 more live events! This snowballed into a fairly large amount of notoriety on app, building an emblematic brand voice and loyalty for the anime fans utilizing Amino.
